This is the press release tht CBS sports issued concerning its involvement with the Blogpoll.
FOR IMMEDIATE RELEASE
October 3, 2008
CBSSPORTS.COM BECOMES EXCLUSIVE HOME FOR COLLEGE FOOTBALL BLOGGER TOP 25 POLL BEGINNING MONDAY, OCTOBER 6
CBSSports.com to Host Weekly Top 25 Poll Voted on by Nearly 100 Top College Football Bloggers
CHICAGO, IL – CBSSports.com will become the exclusive home of the College Football BlogPoll beginning on Monday, October 6. The CBSSports.com BlogPoll Top 25 is a weekly ranking of the top 25 college football teams as voted on by nearly 100 of the leading college football bloggers, representing every BCS school and several non-BCS schools. TeamWorks Media, a Chicago-based sports and entertainment content company and the rights holder of the College Football BlogPoll, has created a partnership with CBSSports.com.
Since 2005, the most influential, popular and expert college football bloggers have weighed in each week of the season, combining to create a weekly Top 25 ranking unrivaled in its authenticity and transparency. Each blogger’s weekly ballot is publicly available, and the bloggers themselves post their ballots on their blogs, subject to the scrutiny of the fans.
As the new home for the BlogPoll Top 25, CBSSports.com will continue this tradition: The BlogPoll’s initial results will be released on Monday, displayed side-by-side with the more traditional AP and Coaches’ polls. Fans will be encouraged to review the ballot of the blogger associated with their favorite team and, if interested, even challenge them to defend their decision-making. The BlogPoll voters will take this fan feedback into account before submitting their final ballot, released each Wednesday exclusively at CBSSports.com.
The BlogPoll’s founder and administrator, Brian Cook — who publishes MGoBlog.com, the leading blog dedicated to Michigan football — will continue to provide his weekly analysis, calling out individual bloggers for qualities like excessive deviation from the overall poll and “homerism.”
Voting bloggers are vetted for editorial integrity before being allowed to participate and comprise many of the most knowledgeable, responsible and influential experts in the sport. The weekly BlogPoll ballots are among the most highly anticipated posts each week
CBSSports.com will begin hosting all aspects of the College Football BlogPoll, including the week’s preliminary rankings, individual ballots and final rankings, on Monday, October 6. Visit www.cbssports.com to view the rankings and get in on the action.
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Contacts:
TeamWorks Media: Kelly Harfoot CBSSports.com: Alex Riethmiller
kelly@teamworksmedia.com ariethmiller@cbs.com
(312) 829-8326 x250 (954) 489-4235
About TeamWorks Media
TeamWorks Media is a Chicago-based sports and entertainment content company. TeamWorks Media’s extensive portfolio includes branded entertainment, television shows, documentaries and integrated marketing and public relations campaigns for many notable brands and agencies. Represented by Creative Artists Agency, TeamWorks Media creates, acquires and develops properties into high-quality original programming across all platforms. TeamWorks Media is the marketing agency of record for the Big Ten Conference, the Midwest bureau of ESPN and a production partner of Converse, Live Nation, and NASCAR Images. For additional information, visit www.teamworksmedia.com.
